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EasyEverything invests £20m in US net cafe expansion

LONDON (Brand Republic) - EasyGroup is investing 20m to roll out its chain of EasyEverything internet cafes across the US in the new year. The group opened its first US cafe in New York last month, with plans to expand in the States after six months to a year. However, EasyGroup’s chief executive ...

NEWS BRIEFS

United Foods International, owner of UK-based Grove Fresh orange juice brand, has acquired 100...United Foods International, owner of UK-based Grove Fresh orange juice brand, has acquired 100% control of Dutch fruit juice company Fruity King, which represents 20% of the fresh juice market in Holland. A spokeswoman for Grove Fresh said the Fruity King brand could launch in the UK. ...

M&S hires Wal-Mart director to run food business

on the title of business unit director of foods, a position which has been vacant since March. He will run a ... better than M&S’ struggling clothes arm. M&S has also hired Michele Jobling as new business unit ...

BRAND MASTERS: John Sunderland - Sweet success. Shareholder value means everything to Cadbury Schweppes' CEO, says Jane Bainbridge

in the business to get the brand for which he or she is responsible into a healthier state of profitability ... and then managing director of Schweppes Business Units, UK. In 1987, he became founding director of Coca ...

Holsten push builds on football ties

, starting with the Middlesborough match on December 23 and finishing with the Manchester United clash on May ...

ANALYSIS: Is there profit in CRM tie-ups? - New research highlights long-term brand benefits from cause related marketing. Cordelia Brabbs reports

claims that it does. It says: 'Consumers who have participated in CRM programmes state that it positively ...

INTERACTIVE VIEW: Tim Ashton looks at five interactive ads to see how the medium is progressing

. The interactive element shows good synergy with the brand. Saving the worst till last, M&G Unit Trusts has ...

Hershey snaps up Nabisco unit for $135m

US confectionery giant Hershey Foods has bought Nabisco’s mints and gum business for 135m cash.

MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?

of United News & Media's titles had been starved of investment for years, for another. No, they said ... been strong. He states: 'There is a view that the catalyst to exceptional growth in the first half ...

ITC bans Euro RSCG ad for using speed as a sales platform

cPeugeot's TV ad campaign featuring a magician entertaining passers-by has been banned because of its emphasis on speed. The Independent Television Commission felt that Euro RSCG Wnek Gosper's ad for the Peugeot 206 GTi breached its code, which states that speed is not an acceptable platform for car ads ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.