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EasyEverything invests £20m in US net cafe expansion

LONDON (Brand Republic) - EasyGroup is investing 20m to roll out its chain of EasyEverything internet cafes across the US in the new year. The group opened its first US cafe in New York last month, with plans to expand in the States after six months to a year. However, EasyGroup’s chief executive ...

M&S hires Wal-Mart director to run food business

on the title of business unit director of foods, a position which has been vacant since March. He will run a ... better than M&S’ struggling clothes arm. M&S has also hired Michele Jobling as new business unit ...

FIELD MARKETING: Promoting sales in departure lounges - Robert McLuhan reveals how promotions can influence shoppers at the UK's exit points

screens show pictures of flowing chocolate and, in some units, there are toys that activate by pushing a ...

WH Smith distribution plan hits increasing resistance

planned deal with WH Smith on hold, but WH Smith is refusing to compromise on its plans. It states: WH ...

Internet raises awareness of No Buying Day

is in opposition to the current economic policy of the United States”, a CBS spokesperson told Adbusters. Ads ... . The ad copy states, “The average North American consumes five times more than a Mexican, 10 times more ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

from the main media agency to become a separate business unit....Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... , the joint director - alongside Jez Groom - of Starcom IP, said: 'As a standalone unit, we have the luxury ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

from the main media agency to become a separate business unit....Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... , the joint director - alongside Jez Groom - of Starcom IP, said: 'As a standalone unit, we have the luxury ...

Gordon's Gin ads aim at over-40s

United Distillers s Gin to its new target audience - regular gin drinkers aged 40 and over....United Distillers s Gin to its new target audience - regular gin drinkers aged 40 and over. UDV is poised to launch a new advertising campaign which signals a change from its recent strategy to reposition the UK s favourite gin as a young person s drink. The new ads run on the theme You can only ...

Easier and uTravel shut down

LONDON (Brand Republic) - Property website Easier and holiday site uTravel closed their doors yesterday. uTravel, which is owned by United News & Media, said the pressure of competition in the B2C online market had forced it to shut down. Property site Easier said that, while it was closing its ...

PUBLIC RELATIONS: Personality's power - Celebrity endorsements can give a brand a touch of glamour, writes Emma Reynolds

stated that Carol Vorderman was appearing on television too much - both in her capacity as a presenter ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.