Hargreaves Lansdown Asset Management sent out a direct mailing entitled "What now? America under attack". It stated that "visions of buildings crumbling will paralyse the American consumer". It went on to say: "Today, investors could sensibly pursue the strategy of increasing liquidity ...
The campaign is a Christmas promotion for Pharmacy2U, the online beauty and health retailer, targeting relevant sections of MyPoint's 200,000-strong member database. On opening the email, the recipient hears a voice stating: "Wait, don't delete me. Save money this Christmas with unbeatable prices ...
The EC has voted to allow member states to choose whether they adopt an opt-in or opt-out attitude to direct marketing. It is estimated that 34% of all email received by firms is unwanted. Critics of the new measures believe that by adopting an opt-out approach, which forces users to indicate that they do ...
the United States Postal Service and additional assignments from Procter 277m in billings, bringing billings ...
. It said it benefited from the continued expansion in specialised agencies and marketing services units ...
The unusual step will see the J Walter Thompson name disappear from San Francisco. JWT acquired Tonic 360, a San Francisco-based interactive agency, in October 2000. The merger creates an agency with 151m in billings and 100 employees. JWT & Tonic's clients include Sun Microsystems, Diageo/United ...
direct marketing unit as IPC Customer Direct....A new corporate identity has been created, including individual logos for the four business sections: subscriptions marketing, mail order, database marketing and customer care services. Kevin Cordray, IPC's direct marketing director, said, "IPC's direct marketing unit is very profitable, award ...
The Federation of European Direct Marketing (FEDMA) has welcomed the decision of a European Parliament committee to allow European Union member states the choice on whether to implement opt-in or opt-out-based legislation concerning unsolicited email. FEDMA had been lobbying the European Parliament's Committee ...
this month urging motorists to "unite the new with the familiar" when considering their next purchase ...
of the FA Premier League. Carling has sponsorship deals with Manchester United, Arsenal, Aston Villa, Leeds United and Sunderland. Activity will be headed by Carling brand manager Dave McCarthy. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters