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Big Brands, Big Trouble

01 Oct 2001 | by Jack Trout

on the dysfunctions of size and the phenomenon whereby companies or operating units, which grow to have more than 150 ...

Assessing Market Performance: The Current State of Metrics

01 Sep 2001 | by T Ambler, F Kokkinaki, S Puntoni, D Riley

the current state of marketing metrics in the UK. Paper by T Ambler, F Kokkinaki, S Puntoni, D Riley

Business Marketing: Connecting Strategy, Relationships And Learning - Ise

01 Jul 2001 | by Robert Dwyer and John Tanner

of ABC accounting as applied to marketing, the use of the balanced scorecard, and other state ...

Corporate venturing

01 Feb 2001 | by BestofBiz

within the company under the corporate wing but with more freedom than a business unit Direct equity ... (R D) establishing a new division, subsidiary or business unit takeovers or mergers joint ...

Withering the state: Freeing resources for better public services

01 Jan 2001 | by Tim Ambler

The inverse relation between the size and effectivenenss of government, in peacetime, is a central theme of this paper by Tim Ambler, Senior Fellow, London Business School

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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