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BENTLEY CASE STUDY: The Rich List - When Bentley devised bespoke marketing to match its cars, it hit on a way to hone in on its elite target audience

was one goal away from scoring his 100th goal for Newcastle United - a piece of information that Ian ... the final goal. "The timing was wonderful. It was also the same day United went to the top ... are classed by Corlett-Moss as those with an 'intention to purchase'. Often prospects who have stated ...

ASA makes first ruling against an SMS campaign

The Advertising Standards Authority has upheld a complaint against a text message campaign for the first time. Computer games company Eidos Interactive sent the message as part of a campaign to promote the release of World War II game Commandos 2. It stated: "Please report to your local army ...

EU considers opt-in vote

with the ruling. It does not consider prior consent necessary and has stated that it believes data protection ...

Camelot unveils Christmas push after lifting of DM ban

hands tied." The new code states that email activity must be on an opt-in only basis ...

BELOW THE BELT: On the record

It's been a terrible year in so many ways. September's atrocities overshadow everything. Before that, the UK suffered the worst floods for decades. The world economy is in a depressing state and there's been little cheer in the stock markets. But never mind. Soon the sound of jingle bells ...

CRITIQUE

and direct - exactly how VW should be portrayed. The production value is high and while the cost per unit ...

NEWS ANALYSIS: Charity needs to begin at home - Marketing communications charity NABS can help the DM industry in these hard times

. "We are prepared for it," says Harris. "We know the situation's bad in the States, so it's bound ...

AT&T and Comcast merger creates
cable TV giant

The deal ends five months of speculation about the future of AT&T Broadband, which was sparked when Comcast, the smaller of the two companies, made a hostile bid for the AT&T unit that was rejected by the AT&T board. The new company will dominate the US cable market and will tower over AOL Time ...

ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may not be enough to ward off tough ad restrictions, writes Matthew Arnold

is due to be released in 18 months, and some European Union member states advocate more stringent ... are treated as a unit. Advertisers worry that such a treatment could take root here as well, and argue ...

Leeds shapes up with responsible drinking activity

Leeds United FC is poised to launch a campaign to promote responsible drinking, following the conviction last week of Leeds and England defender Jonathan Woodgate for affray. The push will be backed by the club's official sponsor, cider brand Strongbow. The initiative will form part of the club ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.