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CAMPAIGN MEDIA AWARDS 2001: The Lipton Fleming Award - Best Strategic Idea by a Media Owner in Press

's high-profile sponsorship of Manchester United registered only 24 per cent. "It's time to leave ...

INCENTIVES: How to cash in on corporate clothes - Promotional garments need to be well made and desirable to have a big impact

, it is a big incentive." Tradewinds has been in operation for 20 years and Salthouse states ...

Tesco vows to fight on for discount brands

of state for trade and industry, and plans to campaign against the ruling. This morning ...

Wonderbra launches first TV ad campaign

to appeal to young men considering Pure as a gift, as well as to the stated target audience of women ...

Twinkies in the rainforest -- The Lowbrow Lowdown

but the traditional Mile High Stadium. And now, The Denver Post has jumped on the anti-brand bandwagon by stating ...

PROFILE: A simple approach - James Turton, Marketing director, Pretty Polly

, in this category. Quite apart from the thick northern accent (he's "absolutely mad on Leeds United ...

DIRECT: DESIGN CHOICE/ARSENAL AWAY KIT

in this way. As the football marketers are fond of stating, it's a matter of free will whether you ...

DIRECT: DESIGN CHOICE/ARSENAL AWAY KIT

in this way. As the football marketers are fond of stating, it's a matter of free will whether you ...

Publicis exec takes up marketing post at M&S

moved to United Biscuits, where she climbed the ranks to become international brands director. Last year ...

Five agencies pitch as Coq Sportif calls international review

for the majority of the brand's sales - in the United States under a licensing agreement with the French ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.