to remove filtersCLOSE-UP: LIVE ISSUE/REGIONAL STEREOTYPING - Caricatures can cause ads to fall flat if they annoy the viewers
07 Dec 2001 | by MATTHEW COWEN
they tend to cause more problems than they solve. Coca-Cola's ad featuring Newcastle United came ...
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Cheetham Bell lands Matalan brand task
14 Dec 2001 | by JOHN TYLEE
at its out-of-town superstores. The initiative will be handled by a rapid response unit, which has ...
OPINION: Cowen on ... Coco De Mer
30 Nov 2001 | by MATTHEW COWEN
I may be stating the blindingly obvious here, but it seems as if Saatchi & Saatchi is going out of its way to whip up complaints about the poster campaign for Coco De Mer. It's not so much that the sex shop's ads purport to show the faces of men and women mid-orgasm, it's rather the details ...
STOP PRESS: Tesco to use Fabien Barthez for butter ad
29 Nov 2001
Tesco claims it is planning to use Manchester United goalkeeper Fabien Barthez to advertise its own-brand butter, following his calamitous performance in United's 3-1 defeat at Arsenal. ...
M&S to develop ready meal kit to rival Enjoy! range
29 Nov 2001 | by MARK KLEINMAN
as head of marketing for its food business unit. An ex-Safeway and Boots marketer, Buck was most recently head of home at Woolworths. She reports to food business unit director Justin King. ...
IN-STORE: Getting children's attention in-store - With a greater choice of television for kids, firms must reach them in different ways
22 Nov 2001 | by SIAN HARRINGTON
." Simon Waldron, business unit manager of Mattel UK, says peer pressure is by far the most important ... ." The need to achieve standout has resulted in the use of more interactive units and new graphical ... to be strong. If you are designing interactive POP units you should look at mechanical fixings ...
Tesco man to lead Asda finance offer
22 Nov 2001 | by MARK KLEINMAN
Asda has poached Tesco Home Shopping chief executive Paul Mancey to spearhead its launch into financial services. Mancey, who has been with Tesco for ten years, will join Asda in January in the newly created role of business unit director, new businesses - finance. He will report to deputy chief ...
WH Smith set to open concept store
22 Nov 2001 | by MARK KLEINMAN
of activities and entertainment for the local community, and state-of-the-art touchscreen audiovisual ...
Tesco vows to fight on for discount brands
20 Nov 2001 | by Sylvia Westall,
of state for trade and industry, and plans to campaign against the ruling. This morning ...
PRIVATE VIEW: Leon Jaume, the executive creative director of WCRS
16 Nov 2001 | by LEON JAUME, the executive creative director of WCRS
and the "Should have gone to Radio Rentals/Carphone Warehouse" theme. But as its stated aim is to be liked ... , an ad so grim I was reluctant to play it twice. It's for the charity, Womankind, and states that one ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
