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NTL to chop 15 in move away from brand marketing

and managers as it looks to emphasise marketing to consumers through its six regional business units ... number would be lost from the central team, with some marketing jobs from its regional business units ...

NEW MEDIA: SPOTLIGHT ON MMO2 - Mm02 gears up to woo public through rebranding exercise. The BT spin-off will need to learn from the mistakes of Cellnet, Alasdair Reid says

to consumers. He states: "If you look at telecom companies and their brands generally, it has been a pretty ...

PRIVATE VIEW: Leon Jaume, the executive creative director of WCRS

and the "Should have gone to Radio Rentals/Carphone Warehouse" theme. But as its stated aim is to be liked ... , an ad so grim I was reluctant to play it twice. It's for the charity, Womankind, and states that one ...

The Link to offer MaxItUp ringtone and game brand

joined The Link in May (Marketing, May 10). "The mobile market is in a state of rapid revolution ...

The Screen test - Campaign Screen's international ad picks

. Positioned as a car for the desert, this global campaign will initially air on TV in the United Arab Emirates ...

ANALYSIS: BT's bid for greater brand reach - BT is diversifying into new areas, including financial services. But is the brand strong enough to bear the stretch?

Retail managing director Angus Porter has stated previously that growing the division would aim ... bridge too far, says Bean. Another former BT senior marketer agrees. Manchester United can come out ...

Great name for a brand - The Lowbrow Lowdown

that the promise of a new tomorrow keeps America strong, and NY Lotto (New York State's lottery) will be there when ...

BT plans launch of financial services

an industry insider. Porter has previously stated his intention to grow the BT Retail division ...

The Screen test - Campaign Screen's international ad picks

the surprising and alarming state of child hunger in America. Created by BBH New York and the Advertising ...

Post Office set for telecoms venture

to head a new innovations unit, created to develop additional business opportunities. Maxwell will report to the managing director of the customer services unit, who has yet to be appointed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.