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Customers switching behaviour: satisfaction not enough

-members stated that they had complained about service problems to staff and that they had failed to respond ...

Consumer attitudes to snacking between meals

Consumer research into snacking between meals carried out by IGD Consumer Unit.

Consumers' views of food production

is produced. Research from IGD Consumer Unit

Business to Business E-Commerce

with suppliers. By IGD Consumer Unit

Consumption of fruit and vegetables

by IGD Consumer Unit

Ageing Population: Impact On The Food And Grocery Industry

is evident amongst old people today. Report by IGD Consumer Unit...between those on the basic state pension only and those that have made additional financial savings. IGD ... convenience. Source: IGD Consumer Unit October 2001 This has quite significant implications for the future ...

Brands and the Innovation Imperative

in a state of perpetual renewal, of maintaining constant energy to reinvent. John Noble, British Brands

branding@thedigitalage

-provoking of the entire book. Horowitz states that while branding can be great if your company wants a funny sock ...

Brand New Justice: The Upside of Global Branding First Edition

. Unites world-class branding and marketing knowledge with an emerging-market development agenda ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.