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Beleaguered United Airlines has moved its global media business into Mediaedge: CIA, just a week after filing for Chapter 11 bankruptcy protection.
The Evening Standard has completed the overhaul of its ad sales team with the appointment of Claudette Laws as its new head of planning. Laws joins the London evening paper from The Independent, where she was head of the broadsheet's strategic planning team Independent Solutions.
LONDON - Struggling US carrier United Airlines has appointed WPP Group's Mediaedge:cia to the bulk of its $60m global media planning and buying account following a review of the account.
United Airlines moved this week to reassure its stakeholders that it will continue operations, despite filing for bankruptcy protection.
NEW YORK - United Airlines filed for Chapter 11 bankruptcy protection today, putting its $60m global media review into question.
LONDON - Wilkinson Sword is promoting its marketing deal with Manchester United through a television advertising campaign telling fans they can get closer to the game via a Man U-branded razor.
LONDON - Zenith Media has lost the $60m (£38m) United Airlines account after the US airline called a review of the business last month.
LONDON - A group of Arab states and airlines are set to link up for a marketing initiative to improve the image of the Middle East as a tourism destination.
CHICAGO: United Airlines parent UAL has poached ChevronTexaco PR chief Rosemary Moore to head its 200-strong corporate affairs team.
Samsung is in talks with Newcastle United about replacing NTL as the club's shirt sponsor from next season.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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