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Smith & Wesson looks for new branding opportunities

. The brand is well known across the world and has 87% brand recognition in the United States. Among its best ...

Adam Crozier named Royal Mail chief executive

director of Premiership club Leeds United. Crozier is not underestimating the challenge that he faces ...

Johnston sells Writers News to Warners

by venture capitalist Candover out of the newspaper assets it acquired from United News & Media, now United ... and Lancashire Evening News. The Writers News business also adds a book club and a home study unit to Warner ...

JWT appoints worldwide creative director for Ford

Cordner has been co-chairman and executive creative director of Saatchi & Saatchi's Team One Advertising since 1993. Team One is the unit that handles Toyota's luxury car brand Lexus. While working on Lexus, Cordner came up with the "Relentless Pursuit of Perfection" campaign. At JWT, he will also take ...

Mediaedge:cia wins more Citibank business

Vision unit. The win does not affect the Citibank US creative account, which is held by Fallon ...

Murdoch DirecTV bid signals return of Sky Global chief

the Sky Global chief, the unit which includes BSkyB and Star TV in Asia, he was also Murdoch's third ...

United appoints Mediaedge:cia to $60m media business

LONDON - Struggling US carrier United Airlines has appointed WPP Group's Mediaedge:cia to the bulk...by the news that it is filing for Chapter 11 bankruptcy protection. Last week, United mailed its stakeholders ... services agencies would be unaffected. Jerry Dow, United's director for worldwide marketing communications, said: "As United navigates through a very difficult business climate, we believe we've surrounded ...

Energy firm reviews media out of MediaCom North

LONDON - United Utilities has put its estimated £1m media planning and buying account up for review...and electricity with the strapline "supplying life's essentials". United Utilities also sponsors weather bulletins ... was appointed to the account in October 2001. The agency has helped to raise the profile of United Utilities sponsorship of the Commonwealth Games in Manchester this year. United Utilities confirmed it was undertaking ...

Dentsu and Publicis launch global sports venture

marketing unit, which owns the Brands Hatch motor racing circuit. It deal opens the way for Dentsu ...

Samaritans sparks controversy with baby Jesus poster

. The ASA's code states: "Advertisements should contain nothing that is likely to cause serious ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.