to remove filtersGillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
will also involve other areas of dunnhumby's offering, including its retail arm and data analysis unit ...
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Smith & Wesson looks for new branding opportunities
19 Dec 2002 | by Staff,
. The brand is well known across the world and has 87% brand recognition in the United States. Among its best ...
INTERNATIONAL: Coke hires comms director for Brazil
13 Dec 2002 | by MARCELO CAJUEIRO
major challenges will be to better integrate the PR efforts of all Coca-Cola's different units in Brazil ... the Brazilian territory and a plant in Manaus, Amazonas state. 'The idea is to reinforce our image as a ...
Analysis: A tough time ahead for tobacco company PROs
13 Dec 2002 | by Andy Allen
will happen after the ban comes into effect. UK market leader Imperial Tobacco merely stated that it would ...
BRANDING BRIEFS: Wilkinson Sword launches Man Utd grooming set
12 Dec 2002
Wilkinson Sword has launched a Manchester United-branded grooming gift set to reinforce its
Beckham paid £2m for Japanese beauty commercials
06 Dec 2002 | by Staff,
copied by young Japanese and now companies are rushing to sign up the Manchester United star, who ... -ageing creams, facial cleansers and eyebrow-shaping kits. The commercials have been shot at a stately home ...
WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?
06 Dec 2002 | by LUCY AITKEN
well-trodden by a few media owners that have set up their own in-house units to service their creative ... going independent, 4creative was Channel 4's in-house creative services unit, the centre for Channel 4's ... 't employ a creative director. Instead it has Fabrica, an in-house unit that creates its advertising ...
Man United fans can get closer with Wilkinson Sword
04 Dec 2002 | by Jennifer Whitehead,
LONDON - Wilkinson Sword is promoting its marketing deal with Manchester United through a...-up to Christmas. It breaks on December 5. The 10-second spot features an animated version of a Manchester United ... it had signed a four-year deal with Manchester United, the world's richest football club, to become its ... the campaign would raise the profile of the company's entire gift-set range. Manchester United has been ...
Imperial overhauls PR after £3.2bn acquisition of rival
29 Nov 2002 | by HOLLY WILLIAMS
the scientific and technical unit. While the merger of Imperial and Reemstma saw 37 redundancies across ...
PRIVATE VIEW: Steve Henry is the executive creative director at HHCL & Partners
22 Nov 2002
people can agree or disagree with, rather than simply stating the obvious). But I did like the Daz ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
