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Smith & Wesson looks for new branding opportunities

. The brand is well known across the world and has 87% brand recognition in the United States. Among its best ...

Junk food industry assured of no children's ad ban

At the launch of Media Smart, Tessa Jowell, secretary of state for culture, media and sport, told a meeting of food manufacturers and advertisers that there were no plans to ban food advertising during children's programming. Reportedly, she again reassured the delegates in private that there would ...

INTERNATIONAL: Roche opts for integrated brand message

unit to Porter Novelli from Edelman in a bid to consolidate its marketing communications with Omnicom.... It is not known how many PN staffers will be involved. She added that the agency's Chicago healthcare unit should ...

HEALTHCARE PR: Global preference

include Pharmacia, Pfizer and Eli Lilly. Ersboell states that global drugs manufacturers should be more ...

McDonald's says sorry to veggies as Gucci gets in a bit of an ethical twist

says that the American union Unite is claiming that subcontractors to PPR keep workers in appalling ... run sweatshops." Unite, however, was undeterred. "PPR has got to recognise that public opinion ... Unite representative, said. Meanwhile over at Gap... the company reported a 9% drop in sales ...

Sony kicks off console price war

PlayStation2 units worldwide, giving it a more than 10-to-1 advantage over rival Microsoft in terms ...

Tesco looks to the West as the EU thinks rebrand and Ministry flogs hi-fis

for stating the obvious. The Post Office has done it. The National Lottery has done it. And now the EU could ... blue background, could prove difficult to adapt if the number of member states increases to 25 ... or Beijing -- you can drink the Beckacino, as Manchester United announced plans to launch a chain of branded ...

It's wizard for Hornby as GameCube debuts and scandal hits Action Man

the chocolate of a digestive, have become a firm favourite at half time with Manchester United. Of course ...

Microsoft hits the 'try again?' button as the government forgets to phone a friend

business, confirmed that, from August this year, its O2 unit will become the official Arsenal football club ...

Microsoft admits problems as price of Xbox is slashed

. In the UK, it is estimated that Xbox has sold an estimated 60,000 to 70,000 units since its launch last ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.