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Lucozade moves into snacks with Sport bar launch

-market launch in Q2. "The product will be marketed according to need states - such as sporting occasions ...

John Smith's sponsors Sky betting tips show

is thinking about his mates or that his wife's sister or mother were better in bed. The ident called "United" opens with a man on a bus in a Manchester United football shirt. The bookie appears and calls for odds ...

2002 IPA EFFECTIVENESS AWARDS: GOLD AWARD - EFFECTIVENESS AGENCY OF THE YEAR BELOW POUNDS 100M - BARTLE BOGLE HEGARTY. SPONSORED BY FINANCIAL TIMES

. The effectiveness award follows a strong year for the agency. It started 2001 in a state of transition, with a new ...

New Zealand looks into ban on junk food advertising

, secretary of state for culture, media and sport, told a meeting of food manufacturers and advertisers last ...

CAMPAIGN MEDIA AWARDS: The Zelus Award - Outdoor Sales Team of the Year - JCDecaux

JCDecaux launched a strategic business unit in 2002 headed by Katie Robbins and Yoko de Souza

Stella Artois launches first print campaign for three years

, a modern art piece, a state-of-the-art speaker and tribal mask all damaged in favour of an open

EDITORIAL: Consoles and cola giants stray from the traditional path

is how steeply and suddenly all the manufacturers have dropped their unit prices. Sony, Microsoft ...

COLA GIANTS' NPD FRENZY: Coca-Cola and Pepsi have taken their fight to the area of innovation, as they seek growth through spin-off products

's a move from demographics to need states - in the lunchbox, on the street, in bars - where cola can ...

McDonald's says teenage obesity lawsuit is 'unfair'

to the suit by stating: "Diet is determined by multiple decisions that each person makes every day about what ...

Junk food industry assured of no children's ad ban

At the launch of Media Smart, Tessa Jowell, secretary of state for culture, media and sport, told a meeting of food manufacturers and advertisers that there were no plans to ban food advertising during children's programming. Reportedly, she again reassured the delegates in private that there would ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.