to remove filtersAdam Crozier named Royal Mail chief executive
19 Dec 2002 | by Gordon MacMillan,
director of Premiership club Leeds United. Crozier is not underestimating the challenge that he faces ...
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Smith & Wesson looks for new branding opportunities
19 Dec 2002 | by Staff,
. The brand is well known across the world and has 87% brand recognition in the United States. Among its best ...
Murdoch DirecTV bid signals return of Sky Global chief
19 Dec 2002 | by Staff,
the Sky Global chief, the unit which includes BSkyB and Star TV in Asia, he was also Murdoch's third ...
Dentsu and Publicis launch global sports venture
18 Dec 2002 | by Staff,
marketing unit, which owns the Brands Hatch motor racing circuit. It deal opens the way for Dentsu ...
THE BOOK OF LISTS: The 10 Top-rating European TV Programmes
17 Dec 2002
Italy was glued to the South Korea v Italy match and what a match it was. Three-times World Cup champions, Italy, were knocked out by a golden goal scored by Ahn Jung Hwan who wandered the pitch in a state of disbelief at his new-found status as national hero. 2. MEXICO V ITALY: WORLD CUP. Italy Rai 1 ...
THE BOOK OF LISTS: The 10 Top Product Placements in Features
17 Dec 2002
partner. Other partners included Hershey and Kellogg, as well as United Airlines, Suntory Liquor, Marriott ...
Gordon Brown calls surprise inquiry into BBC funding
13 Dec 2002 | by Claire Billings,
. Possibilities thought to be under consideration include Channel 4, which is also state funded, competing ... to Tessa Jowell, secretary of state for culture, media and sport. Jowell who has been working closely ...
MEDIA FORUM: Should UKTV make the most of its BBC heritage?
13 Dec 2002 | by ALASDAIR REID
. "Consumers don't automatically think BBC when they think UKTV," she states. "If you probe a little ... is effective," he states. But will that enhance its position in the airtime market? Does strong branding ...
NEW MEDIA: SPOTLIGHT ON GRANADA SPORT AND INTERACTIVE - Can television shows expect to profit from their websites?
13 Dec 2002 | by ALASDAIR REID
, day-to-day site management, demographics and revenues. Scott states: "You have to ask yourself ...
Stuart Murphy confirmed as BBC Three chief
12 Dec 2002 | by Claire Billings,
as not being distinctive enough from its commercial rivals. It was finally approved by secretary of state ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
