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PlayStation 2 sends excuses card mailing

fights. And then I missed the bus." The sticker relating to This is Football 2003 states: "Sorry I ...

MEDIA FORUM: Are winner-takes-all pitches really adding value?

in their approach to the needs of advertisers - and the Telegraph's business development unit has been pioneering ... with some of that. He states: "If you're not doing anything interesting then no matter how good your ...

PRIVATE VIEW: Steve Henry is the executive creative director at HHCL & Partners

people can agree or disagree with, rather than simply stating the obvious). But I did like the Daz ad ...

Palm selects manager for top European post

according to Canalys. It ships 2.4 million units annually. It competes against brands such as Psion ...

OPINION: How marketing insights let IBM transform itself

the customer first, IBM second and their own business units third. What Gerstner, with his roots in marketing ...

Vodafone backs 'Live' with £25m campaign

appearances by Manchester United star David Beckham and Ferrari Formula One driver Michael Schumacher ...

MOBILE MARKETING: Text messaging to build youth loyalty

association the Mobile Marketing Association (MMA), states that marketers must obtain explicit consent prior ...

CLOSE-UP: LIVE ISSUE - ORANGE. Is Orange ready for a Mother makeover?

people first." Saville states: "We'll always put the Mother brand ahead of any financial gain. Nothing ...

Hutchison unveils identity for 3

was yet to be decided, but could be before the end of the year. The company's customer intelligence unit ...

NEW MEDIA: Spotlight On - Vizzavi. Vodafone gambles on adding value with content on Vizzavi

of strategy at J. Walter Thompson, a Vodafone creative agency that has taken on the Vizzavi brief, states: "I ... ? Well, perhaps. Jon Sharpe, the managing director of itraffic, states: "It's a mildly confusing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.