to remove filtersPlayStation 2 sends excuses card mailing
06 Dec 2002 | by GLEN MUTEL
fights. And then I missed the bus." The sticker relating to This is Football 2003 states: "Sorry I ...
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Energy firm reviews media out of MediaCom North
18 Dec 2002 | by Staff,
LONDON - United Utilities has put its estimated £1m media planning and buying account up for review...and electricity with the strapline "supplying life's essentials". United Utilities also sponsors weather bulletins ... was appointed to the account in October 2001. The agency has helped to raise the profile of United Utilities sponsorship of the Commonwealth Games in Manchester this year. United Utilities confirmed it was undertaking ...
Npower mailing slammed by watchdog
04 Dec 2002 | by Claire Billings,
A member of the public complained about the mailer after he received his quarterly bill and found that the advertiser had lowered the standing charge, but increased the unit charge. As this resulted in his electricity bill being higher, the complainant objected to the Advertising Standards Authority ...
MEDIA FORUM: Are winner-takes-all pitches really adding value?
29 Nov 2002 | by ALASDAIR REID
in their approach to the needs of advertisers - and the Telegraph's business development unit has been pioneering ... with some of that. He states: "If you're not doing anything interesting then no matter how good your ...
Centrica hires Barclays man for customer post
28 Nov 2002 | by Mark Kleinman,
intelligence unit as it seeks to improve the way it builds relationships with millions of UK consumers.
Subscribers fall as NTL cuts 250 more jobs
14 Nov 2002 | by Claire Billings,
The jobs cuts will come over the next few months as the company reduces its total workforce to 13,000. The company applied for Chapter 11 bankruptcy protection in the US earlier this year after racking up debts of £12bn. The refinancing will see the company split into two units, NTL UK and Ireland and NTL Euroco ...
Palm selects manager for top European post
14 Nov 2002 | by RAVI CHANDIRAMANI
according to Canalys. It ships 2.4 million units annually. It competes against brands such as Psion ...
OPINION: How marketing insights let IBM transform itself
14 Nov 2002 | by LAURA MAZUR, a business writer
the customer first, IBM second and their own business units third. What Gerstner, with his roots in marketing ...
Ogilvy set to win IBM consulting business
06 Sep 2002 | by Staff,
was being run by darkGrey, a San Francisco-based unit of Grey Global Group. However, the recent arrival ...
General Electric names advertising chief
12 Aug 2002 | by Staff,
Hu replaces Richard Costello, who leaves General Electric in September to launch his own brand and research consultancy. She will report to Beth Comstock, corporate vice-president of communications, and takes responsibility for branding and marketing communications, working with all of GE's business units ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
