Superbrands case studies: Smirnoff
30 Sep 2002
in Moscow was awarded the right to use three Russian State coats of arms and in 1886 became Purveyor ...
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Daily Mail to remain a family-owned newspaper
30 Sep 2002 | by Staff,
to reorganisation and redundancy costs. It described advertising revenues as "volatile" and stated ...
The Media Barons - John Perriss
27 Sep 2002
specialist unit called Magna. The structure allows pooling of business where effective, but keeps client conflict at a minimum by retaining two client-facing operating units. Is that loosely the blueprint ... in the States in 1995, he was part mocked, part reviled. Now unbundled media is the norm in the US ...
MTVNE corporate comms unit folded into marketing
27 Sep 2002 | by JOE LEPPER
MTV Networks Europe has axed its in-house communications function and folded the once standalone division into marketing.
UK tobacco giant to slash dozens in corp affairs unit
27 Sep 2002 | by JOE LEPPER
The UK's largest tobacco firm, Imperial Tobacco, is to axe 37 jobs in corporate affairs following the acquisition of Germany rival Reemstma Cigarettenfabriken.
OPINION: Mills on ... The Army
27 Sep 2002 | by DOMINIC MILLS, dominic.mills@haynet.com
either, which states that for every soldier in the field, the Army needs ten behind it doing cooking
MEDIA HEADLINER: The BBC's enthusiastic client with a blue-chip background. Andy Duncan is driving the BBC's new-found marketing creativity
27 Sep 2002 | by ALASDAIR REID
, if they have anything in common at all, are united in their instinctive loathing of "trade". The sorts ... stations and channels. "We have to make sure that people find out what is important for them," he states ... Foods, business unit chairman 1997: Van den Bergh Foods, marketing director 1999: Unilever, European ...
HEALTHCARE PR: The New Zealand case
27 Sep 2002 | by NICK PURDOM
on important medicines which are fully funded by the state in countries such as Australia, Canada or the UK ... an essential role in alerting them to medicines which are available, but not currently funded by the state ... of GORD sufferers are aware of Losec. Losec unit sales in July 2002 are up 65 per cent compared with July ...
INTERNATIONAL: CAPRI wins £1.1m food deficiency job
27 Sep 2002 | by GISELLE MILITANTE
, wholesalers and retailers, health workers and educators, the media, legislators, local government units ...
NEW MEDIA: WEB WATCH - NEWS SITES
27 Sep 2002
figures taken from publishers unless stated. The data used in this table is supplied by BRAD: www ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
