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Novak exits after 12 years in Royal Mail shake-up

division. As managing director of the media markets unit between 1999 and 2002, he saw annual sales ... had already formulated plans for a restructure, with unit headings such as brand marketing, products ...

The outlook for inserts is not quite as it seems

to prove it made it into the magazine or paper is a COI stating the volume of the order placed ... of addressing this before clients lose faith in this medium. Receiving a piece of paper stating ...

OgilvyOne wins below-the-line agency of the year

and Singapore operations in the category of office of the year. Ogilvy Activation, its rural marketing unit ...

Ford promotes 'Evil Twin' Sportka via text campaign

-market prospects who can respond for further information and the chance to win five state-of-the-art Sony Trinitron ...

CLOSE-UP: NEWSMAKERS - DM creative stalwarts hope to emulate Craik Jones success

client can dictate terms, Lee says: "We didn't want to be overwhelmed as a unit by one founding client ...

Acxiom buys Claritas Europe from VNU for £23.5m

In a statement VNU said that it expected with regards to the sale it would a book loss of between £17.5m and £21m. This sale follows a review by VNU announced in January in which VNU stated its intention to explore strategic options, including the possible sale, for its Claritas Europe business ...

Optimism in DM market up despite tough environment

% of respondents that confirmed they had cut staff in Q2. Some 34% of companies stated that staff levels were down ...

Aerodeon and Bluegrid develop mobile loyalty offering

that decision has enormous growth potential for brands and retailers. Aerodeon and Bluegrid will unite each ...

Electronic marketing regulations -- are firms ready?

the Information Commissioner states that business email per se is outside the scope of the regulations, so ...

Surviving a recession -- supplier relationships

to global recession, and for this reason should be closely watched. The state of the UK market is also ... specifications. When negotiating contracts, it is paramount to ensure that requirements are stated clearly ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.