Manchester United has appointed previous Channel 4 and Disney executive Andy Anson as its commercial director. Anson, currently a partner at the consulting company OC C, will take up the newly created position at Old Trafford in February and report directly to the club's chief executive ...
. Radio operator UKRD has created a new business development unit to be headed by New Zealander Laurence Peckham, formerly of GWR and New Revenue Solutions. The unit has been set up to drive both new ... in the years ahead and that the unit's specialist nature and the roles that form part of it needed a ...
it with its FremantleMedia production unit. Thomas Notermans, the spokesperson for Endemol's board, said ...
of State as the total average daily paid-for circulation of Archant's existing newspapers and those we ...
In your front-page article (Agencies unite to devise new measuring system, November 21, page 1), you refer to "the existing buying systems such as Barb, Rajar, Postar and ABC". I should point out that ABC does not measure audiences in the print medium. It does a fine job in establishing the number ...
Your lead story (Agencies unite to devise new measuring system, November 21, page 1) is no doubt one of the most significant developments in media research measurement since the creation of peoplemeters and the establishment of JICs. Full credit goes to the IPA for bringing everyone together ...
with more than 40 Premiership and League clubs including Arsenal, Chelsea, Newcastle United, Blackburn ...
benefits backed by new research. "This is a major undertaking, but we are united, we are focused and we ...
's assistant professor of marketing's recent ethnographic study into audience viewing behaviour (which stated ...
united industry approach. "Previously the PPA has been seen as very insular and not wanting to cause a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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