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PPA backs magazine advertising in £5m marketing push

suggest that they should." The PPA Marketing Charter states that it will provide agencies and clients ...

CRISIS MANAGEMENT: Ready For Action

extent preparation is essential, but do things happen exactly how they are envisaged? Manchester United ... Airways senior communications manager Beverly Coates also states that the airline has developed its own ...

BBC and Haymarket agree customer publishing deal

The deal will see both BBC Magazines and HCP, which is part of the Haymarket Publishing Group, expand its customer magazine division, which already publishes titles for the British Army, Manchester United, Chrysler and, most recently, Uefa. BBC Magazines recently signed a deal to publish a title ...

Surviving a recession -- supplier relationships

to global recession, and for this reason should be closely watched. The state of the UK market is also ... specifications. When negotiating contracts, it is paramount to ensure that requirements are stated clearly ...

TECHNOLOGY: Crackdown on Spam

, there is no consistency between member states as to how to implement the EC Directive on Privacy and Electronic ...

Profits fall 40% at Incepta as US trading conditions bite

by weak trading at two of its US-based agencies, the business intelligence unit Citigate Global ...

Euro RSCG buys UK's largest independent health agency

The agency will be renamed Euro RSCG Life MSC in line with the practice of bringing all of the agency's units under the one brand. Money Syner brings clients with it including GlaxoSmithKline, Merck Sharp & Dohme, Novartis, Roche and Schering Plough. Michel Nakache, CEO of Euro RSCG Life Europe, said ...

United Business Media expands with care home title

LONDON - United Business Media has continued on its acquisition trail with the purchase of care...Last month, United Business Media bought the award-winning Building magazine as part of its £79m acquisition of Aprovia UK. This Caring Business will become part of United Advertising Publications, along ... a successful care home. United Business Media said in a statement that key editorial staff ...

Analysis: Strike threat includes PR damage

,000 highly visible customers in various states of distress on every news bulletin, this was arguably a ...

Pfizer brands shifted from Bates to J Walter Thompson

related business comes as WPP launches a health-care related unit, which is being called Health@JWT. The new unit will be based in New York and underlines the growing importance of the healthcare sector ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.