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CAMPAIGNS: Eczema tour of UK boosts GSK remedy - Consumer Health

, as did many regional radio stations including the BBC, Wave FM, Sun FM and Fox FM. Results Unit sales ...

TOP 25 HEALTHCARE PR: Health check - Mary Cowlett examines how sectoral change hit pharma PR firms in 2002

. This advice states that a campaign 'should not be of such a nature that an individual would be encouraged ...

TOP 25 HEALTHCARE PR: PROFILES

into areas such as food health. F-H states it has won all six of its new business pitches in 2003, picking ...

OPINION: Pharma sector facing mounting PR challenge

lives. Indeed, Warwick business school Corporate Citizenship Unit director Professor Alyson Warhurst ...

Sony drops patent and plans for 'shock and awe' games

Dominance' in 1996 and is held in high regard by US Defense Secretary Donald Rumsfeld and Secretary of State ... special forces units, was a big hit last year and two more titles are on the way. Andy McNab, the ex ...

EA pushes film-based games with MTV show tie-in

manager for MediaCom unit SponsorCom, includes billboard branding on the shows and on promotional spots ...

HEALTHCARE: THE NEW PRESCRIBERS - Nurses and pharmacists will be given new prescribing powers later this year

.' Rosemary Brook, director of Kaizo's food and health unit, adds that it will be the end of this year in her ... chemist Boots, and is to go one step further by setting up a specialist unit targeting the future ...

INTERNATIONAL: Owens plans wide review of PR in new position at Aventis

The position was formerly held by Doug Stokke, who left the company last December to head Manning Selvage Lee's healthcare group. Owens said there will be a review of comms to achieve an expanded focus on disease awareness and more collaboration with other business units. 'We are working toward a ...

'M16 assault rifles for every reader' ads are banned

on one side of the ad stated: "You must be aged 18 or over to order either of these products. Do ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.