to remove filtersCoca-Cola drops mafia film after Italian-American uproar
05 Dec 2003 | by Staff,
of the United States." Coca-Cola responded to the complaints from Sons of Italy and the National Italian ...
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McDonald's seeking growth with back to burgers policy
16 Dec 2003 | by Claire Billings,
on Chipotle and Boston Market in the United States, concepts that have potential for long-term growth ...
McDonald’s $1.2bn business is OMD’s chance to go large
04 Dec 2003 | by Ian Darby,
requirements in the Czech Republic are pretty much the same as they are in the UK, the US or the United Arab ...
England star Rooney signs for Coke in £500,000 deal
28 Nov 2003 | by Jennifer Whitehead,
in using football stars in advertising, having featured David Beckham and former Manchester United team ...
Aerodeon and Bluegrid develop mobile loyalty offering
28 Nov 2003 | by Claire Billings,
that decision has enormous growth potential for brands and retailers. Aerodeon and Bluegrid will unite each ...
Interpublic loses $350m US media account for Coke
25 Nov 2003 | by Staff,
Universal McCann had handled media buying for Coca-Cola for nearly 20 years, and is the latest unit of McCann-Erickson Worldgroup to lose a slice of the Coke work. Other losses this year include the UK creative for Coke Classic, which was switched from McCann-Erickson to Mother; the French creative ...
Food industry unites to push healthy lifestyles
20 Nov 2003 | by Mark Kleinman
food and fizzy drinks. Last week, the Food Advertising Unit hosted a conference, Changing Attitudes ...
BRANDING BRIEF: United Brands adds two wine ranges
20 Nov 2003
United Brands, the European wine and spirit distributor, has added two wine ranges, Barefoot, from
ANALYSIS: Defence of kids' food ads begins
20 Nov 2003 | by Mark Kleinman
for Walkers' Wotsits brand. The brief's stated objective was to encourage children to pester their parents ... be effective. Addressing the Food Advertising Unit's (FAU's) annual conference, held on the same day ...
Rizla Twist and Burn ad banned for condoning drug use
19 Nov 2003 | by Claire Billings,
introduced by the Committee of Advertising Practice, which state that ads should not encourage or condone ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
