to remove filtersDraft to lead Interpublic's $150m global CA account
20 Dec 2004 | by Daniel Farey-Jones,
. Draft's New York office will lead the Draft network. CA is headquarted in the state. Joan Blackwood ...
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Direct News brief: United Co-op Travel Group hires Moonfish
22 Dec 2004
The United Co-op Travel Group has hired digital agency Moonfish to develop customer acquisition
Emap woos direct business with inserts shake-up
16 Dec 2004 | by Daniel Farey-Jones,
of the business planning unit. Frost will focus on developing relationships with existing and new deal partners ...
Report identifies waste caused by overweight databases
02 Dec 2004 | by Daniel Farey-Jones,
% of participants stating that they intend to increase direct marketing next year, while only 10% intend to decrease ...
Pizza Hut sets about review of point-of-sale work
24 Nov 2004 | by Mark Sweney,
customers to its 400 restaurants and 200 home delivery units.
Direct News: Pizza Hut sets about review of POS work
24 Nov 2004 | by Mark Sweney
to its 400 restaurants and 200 home-delivery units.
MPG merges direct marketing and digital networks
23 Nov 2004 | by Staff,
. The combination of these two units provides a powerful communications solution to the marketplace." Separately ...
Blunkett brings loyalty cards into political spotlight
23 Nov 2004 | by Daniel Farey-Jones,
, as opposed to a mandatory state-run ID card, was simply ludicrous. "While holding up a Nectar card, Mr ...
Two promoted at Experian's Marketing Services unit
18 Nov 2004 | by Daniel Farey-Jones,
LONDON – Experian has made two appointments at its Marketing Services division, promoting Gillian Buttree to marketing director and Sophie Sail to head of product management.
The journey towards opt-in legislation
12 Nov 2004
basic data protection principles but was not prescriptive about how the member states should interpret ... tightly defined in the directive and didn't allow the member states to interpret in any other way than opt ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
