to remove filtersBrand Royalty - an excerpt from Matt Haig's latest book
18 Nov 2004 | by Matt Haig
. In the United States in the 1950s, barking dogs was also the phrase used for tired feet, as in these barking ...
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Brand heritage - what makes a brand great?
16 Dec 2004 | by Joseph Benson
, Montclair State University, Nicholls State University, Bio-Detek, Apollo Housing Capital, The Enterprise ...
Brand maturation
05 Nov 2004 | by Bret Kinsella and Joseph Benson
such as General Motors, Colgate-Palmolive, Star Alliance, Compaq, Conoco, Staples, Wells Fargo, State ...
Brands, innovation and growth
01 Nov 2004 | by James Amos, PIMS Associates
returns on each unit of investment. So, the case for branding Supporting their products brands ...
Will the pensions crisis effect consumer marketing?
19 Oct 2004 | by Dick Stroud
of savings and private pension that they are entitled to additional hand-outs from the state. If we look ...
Brand momentum: speed can kill
01 Jul 2004 | by Bret Kinsella and Joseph Benson
as Communications Director for the North Carolina Senate. Bret has served clients in the United States, Latin ... . There is a wide-spread belief that forward momentum is always a positive and desirable state. There is also ... described above, and external forces converge. External forces include the evolving state of your ...
How UK organisations can conquer US vertical industries effectively
05 Apr 2004 | by Flora Iacchia
references based in the United States and can empower UK organisations to more effectively compete in US ... to the US if their organisations do not already have customers in the States who can act as local ... in the UK. They are looking for innovative answers that will grab the attention of buyers in the States ...
Case Study: The National Trust - direct marketing as brand leader
01 Apr 2004 | by Professor Angus Jenkinson and Branko Sain
. During the post war period when owners of stately homes found themselves heavily taxed, particularly ...
Agenda of a shareholder activist
25 Mar 2004 | by The McKinsey Quarterly
In the wake of recent corporate scandals, large shareholders in the United States and Europe are becoming more vocal about the governance of companies and bringing underperforming ones to task. But intervention is nothing new for Europe's leading shareholder-activist fund: Hermes, which actively seeks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
