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Agency of the Year: Field Marketing Agency of the Year - Best of the rest

clear return on investment. For United Biscuits, FDS carried out an audit of 25,000 independent ... . In one store in Leicester sales jumped from 60 to more than 1300 units. Last year's winner RPM has won ...

Opinion: Marketing Society - ROI hurdles must be cleared

business units or separate national markets make it difficult to gauge the best investment strategy. A ...

Careers: What's it really like inside - BT

individual unit and we are a fairly close-knit group. Is there a dress code? Relaxed, but smart ...

Can the BBC get more for less?

unit, designed to assess attitudes to programmes. Between 2003 and 2004, investment in market research ...

Agency of the Year: Media Agency of the Year - Best of the rest

global roster agencies. Despite starting the year under a cloud, having lost the £34m United ...

Agency of the Year: Sponsorship Agency of the Year - Best of the rest

on by setting up a specialist music division. Named Jungle Jim, the unit identifies a brand's challenges ...

News Analysis: None for the road

'Drink, drive, bloody idiot' - drink-drive fatalities in the state of Victoria have halved. Interestingly ...

Agency of the Year: Market Research Agency of the Year - Nunwood Consulting

that Bruce is keen to embrace. She states that the agency's principal challenge is not how to get innovative ...

Agency of the Year: Contact Centre Agency of the Year - Garlands

as much from agents who are consistently helpful, friendly and informed as from state-of-art systems ...

Mark Etting's Christmas Diary

, judging by the state of my love life I'm looking down the end of a Bernard Matthews' turkey meal for one ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.