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Think Tank: Marketing to women - The gender factor

In the United States, women are the economic powerhouses. Studies show they are directly involved in 85 per cent of purchases and influence 95 per cent of all products and services sold. And the transactions they make aren't for traditional female products either. Women consume 60 per cent of cars, 51 per ...

SMS scanner solution

scanned over its at-venue units. A voucher then prints off that doubles as an entry ticket and as a ... is giving venues free scanning units to encourage take up. Nicola Young, head of relationship marketing ...

Survey labels financial ads 'dull'

state that specific claims must be supported with more detailed comparisons, charts and explanations ...

PRWeek end-of-year quiz

to entice business to the state in July? What sportswear corporate communications VP took a week off from his day job to volunteer at the DNC in Boston? What agency did The Minnesota State Lottery hire ...

Capital and GWR merger gets Ofcom and OFT approval

Ofcom released the results of its merger review, revealing that secretary of state Tessa Jowell will not issue an Intervention Notice. However, Ofcom said two out of the 30 GWR licences would undergo changes to safeguard local programming. The licences affected are GWR Bristol and Bath FM, which must ...

Review of 2004 - 10 biggest marketing moments

a leader with united support from its board. 6. LADS' WEEKLIES Within six months of launching ...

Washington Post to acquire Microsoft's Slate magazine

and will become part of the Washington Post's Washingtonpost.Newsweek Interactive unit. Jacob Weisberg will remain ...

The 10 Best of Bullmore 2004

of their stated interest in better creative work?

Hope of the States opens new fan site

Rock band Hope of The States has launched a new fan site at hopeofthestates.com.

Direct News brief: United Co-op Travel Group hires Moonfish

The United Co-op Travel Group has hired digital agency Moonfish to develop customer acquisition

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.