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Campaign: Second Opinion

sense: its cross-party appeal united fans and, critically, pulled in the female fans who are swayed more ...

Opinion: Leader - Sainsbury's PR must go beyond 'basics'

-than-adequate present state. Of course, Sainsbury's needs to get its customer service, pricing and order processing ...

News Analysis: Tesco's PR battle to stay at the top

comms across its services and business units including investor relations, CSR, and government affairs ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.