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Sir Bobby returns with pies in Barclays Premiership ad

The spot, which airs for the first time tonight on Channel 4 at 9.10pm, was created by Bartle Bogle Hegarty. Robson was sacked by Newcastle United just as the last Barclays ad, launching the 2004/5 season, broke. In that campaign, his head was superimposed on to thousands of fans attending a game ...

Agency of the Year: Field Marketing Agency of the Year - Best of the rest

clear return on investment. For United Biscuits, FDS carried out an audit of 25,000 independent ... . In one store in Leicester sales jumped from 60 to more than 1300 units. Last year's winner RPM has won ...

Media Forum: Are newspaper rate rises fair?

for those using television and radio. He states: "A recent report from Initiative highlighted ...

Top Performers of 2004: Production Company of the Year - Gorgeous

for Eric Lynne's work for United Airlines and The Saturday Times. Partizan made a number of significant ...

Top Performers of 2004: International Media Network of the Year - MindShare

an intention to build its offering in another significant market and the creation of the OPera buying unit, a ...

Report identifies waste caused by overweight databases

% of participants stating that they intend to increase direct marketing next year, while only 10% intend to decrease ...

Hotline: RTL and United Business Media increase budget

RTL and United Business Media have increased five's 2005 programming budget by 12 per cent from

Media: OPera predicts total adspend will rise in 2005

The Omnicom media negotiating unit OPera is predicting that total adspend will rise to £13

Financial League Tables: Change of fortunes

: Acquirer United Kingdom Target: United Kingdom Vendor: United Kingdom Adviser: Financial PR. Average deal ... : United Kingdom Target: United Kingdom Vendor: United Kingdom Adviser: Financial PR. Average deal value ... 2004 Country: Acquirer: United Kingdom Target: United Kingdom Vendor: United Kingdom Deal type ...

Media Forum: Should C4 get public funding?

when he states: "The position is that Channel 4 is in good health - the challenge is how to make sure ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.