Chelsea drops Emirates as it hunts for consumer partner
29 Sep 2004 | by Sam Matthews,
with Premiership rivals: Manchester United, sponsored by Vodafone; Arsenal, sponsored by mobile phone firm 02 ...
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ITV chief Allen pushes for on-screen logo advertising
30 Sep 2004 | by Sam Matthews,
its programmes to beat the threat from PVRs. Allen stressed that in its current state ...
Dazed & Confused and Tennents lager create T magazine
29 Sep 2004 | by Jules Grant,
and features articles on the state of song today, as well as contributions from leading musicians and artists ...
Daily TV Marketplace - Rooney show clinches quarter of total audience
29 Sep 2004 | by MediaWeek
Wayne Rooney’s hat-trick for Manchester United, which saw pundits and fans claiming it as one...The 6-2 victory for United over Fenerbahce in the Uefa Champions League – Rooney’s first start for the team since his move from Everton – was watched by 5.5 million viewers on ITV1. The 25% share of the audience was enough to see off competition from BBC One’s EastEnders and Holby City. The cockney soap saw ...
Brand Health Check: Jaguar
29 Sep 2004
Coventry's £113m state-of-the-art sports and events venue (Marketing, 4 August). Buying the naming rights ...
Favourite brands: Brands we love, brands we hate
29 Sep 2004
United 21.5 2 Liverpool 15.1 3 Arsenal 13.1 4 Chelsea ...
BBC's head of drama Young quits to join Fuller's 19 TV
29 Sep 2004 | by Staff,
, both in the UK and the States," he said. Young was headhunted to help 19 create drama formats for US ...
Branding News brief: Virgin encourages staff to do their bit for charity
29 Sep 2004
Virgin is launching Virgin Unite, an initiative encouraging its staff to do their bit for charity
Editorial: The profitable line in love and hate
29 Sep 2004 | by Craig Smith, editor
Manchester United's surprise £11.4m fall in pre-tax profits is a disappointment for the football...For this reason, and painful as it is to write, it is preferable to be a Manchester United than it is to be a Coca-Cola. While the former is the UK's fifth most-hated brand, the latter is the fifth most ... trust and its popularity among consumers. Manchester United, almost by definition, has fewer ...
UK votes Google favourite brand
29 Sep 2004 | by Daniel Rogers
among 11,000 consumers, using Joshua Agency's ConsumerCheck research tool. Tesco, Manchester United ... such as Manchester United is not something we'll complain about.' Favourite brands, page 34. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
