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Brand Health Check: Nintendo

, and is launching Wi-Fi gaming in the UK through a deal with BT. The DS has sold almost 1.4m units in the three ...

Mark Ritson on branding: Go on, spoil yourself; everyone else is

of Chanel or Gucci. Steep margins and enormous unit sales have enabled Coach to play a remarkable game ...

Retail choice: Bershka, Oxford Street

punctuate uncluttered scaffolding rail and shelf units, providing excellent 'see and select'. This is mixed ...

Posterwatch: The monthly analysis of outdoor advertising recall

TBWA\London/OMD UK 50 5 48s, 96s BSkyB HHCL United ... Planning agency (%) 1 6s Sky HHCL United ...

Editorial: Who are ya?

market. Vodafone's decision to dump Manchester United in favour of a wider tie-up with the Champions ... - and certainly unexplained to investors. Manchester United is putting a brave face on its split with Vodafone ...

Intel strikes £30m deal to back McLaren F1 team

. Sponsorship of Formula One teams is currently in a state of flux, with many teams trying to attract new ...

Sector Insight: Savoury biscuits - Health infusion

in this category is United Biscuits (UB). Since its purchase of the Jacob's business from Danone for £240m last ... 's (United Biscuits) 114 40 2 Quaker (PepsiCo) 50 ... acquired by United Biscuits in 2004 ANALYST COMMENT - ALICE DIEPENBROCK, UK MARKET ANALYST, EUROMONITOR ...

Brand Health Check: Penguin

's account until United Biscuits (UB) bought the company, and Richard Williams, founding partner of Williams ...

Agency of the Year 2005: Customer Publishing Agency of the Year - Publicis Blueprint

cultivated existing accounts, winning an expanded brief from Manchester United and launching a spin ...

Agency of the Year 2005: Digital Agency of the Year - Agency Republic

played a pivotal role in 124 O2 ad campaigns, covering every business unit in the UK and Ireland. O2 has ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.