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Brand Health Check: Nintendo

, and is launching Wi-Fi gaming in the UK through a deal with BT. The DS has sold almost 1.4m units in the three ...

Mark Ritson on branding: Go on, spoil yourself; everyone else is

of Chanel or Gucci. Steep margins and enormous unit sales have enabled Coach to play a remarkable game ...

Maiden sale talk as profit warning sends shares crashing

." It also told investors that it had withdrawn from the tender process for the Irish state-owned rail ...

Ghosh to head sales at Jetix

Ghosh will spearhead the commercial sales division at the network with responsibility for maximising the advertising and sponsorship revenues for channels and online. He will also work with Jetix Europe's commercial sales unit, which offers sponsorship, advertising, online and interactive solutions ...

Ofcom consults on product placement

Ofcom the media regulator has further opened the door to product placement stating...at product placement across radio. The regulator stated that; "in addition to seeking views from ...

ITV signs exclusive two-year deal with Cowell

is producing for the channel, where singing legends are united with celebrities to sing a duet. 'Star Duets ...

Ofcom supports product placement proposals

of the European Parliament and European Union member states before becoming law. The Ofcom consultation closes ...

Rainey Kelly Campbell Roalfe/Y&R scoops $160m global Bacardi account

that state that ads should not link sexual activity with alcohol. The review was called by Bacardi Martini ...

United says second half in line with expectations

LONDON - United Business Media has said it is on target to meet its second-half expectations...United's news distribution business, PR Newswire, has expanded its product offering and added ... to exceed its 10% margin. United said its CMP Information group, which runs exhibitions and business ... newspaper firm Newsquest for £50.25m in September. United also sold off its stake in Five this year ...

Desperate Housewives is unlikely export to China

The drama about the lives of suburban housewives is to be dubbed into Mandarin and shown as three back-to-back episodes a night on the state-run CCTV8 television channel, according to a an announcement by Walt Disney, which broadcasts the show in the US on its ABC network. The airing of the steamy show ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.