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DoH/Home Office 'know your limits' by United London

This disturbing ad to highlight the dangers of alcohol for the Department of Health and the Home Office, created by United London, shows a superhero character sprinting through a crowd drinking outside a bar in pursuit of two "L-plate" balloons, which have escaped from a hen party. As the balloons ...

Sony 'paint' by Fallon

Directed by Jonathan Glazer, "paint" broke this week as a 70-second ad in the Champions' League game between Manchester United and FC Copenhagen. The ad was shot over the summer on a derelict Glasgow housing estate, and cost almost 2m to produce. It attempts to demonstrate the Bravia LCD ...

Sky Broadband 'glass pipe' by United London

United London features a viewer being shot through a winding glass pipe that shows images from sport and movies in Sky's television ad for its broadband offering, as part of the multimillion-pound campaign backing the launch of the service. After travelling through the pipe, the viewer then emerges from ...

Washington lottery 'vault' by Publicis Seattle

This "vault" spot created by Publicis Seattle for the Washington State Lottery seeks to educate through simple demonstration that alternate means of winning large sums of money are often fraught with peril. Working on the reliable truism that everyone enjoys a laugh at someone else's misfortune ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.