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Bacardi risks ASA censure with 'low-calorie' work

The poster, which reads "Bacardi Diet Cola. 0 sugar. 0 carbs. 52 calories", could fall foul of a grey area in Ofcom regulations on alcohol advertising, which states that while alcohol ads can contain ... print which states that the information is based on a 25ml measure of Bacardi Blanca Rum, containing 51 ...

Nunwood expands global insight division

Nunwood has added three new account directors to its global insight unit. Diana Pinto joins the team with a remit to manage clients such as Reckitt Benckiser and Co-operative Financial Services ... took the bold decision to merge our qualitative and quantitative units, to create new divisions ...

Coca-Cola hires AKQA to build global football site

on its relationships with its official football ambassadors, who include Manchester United stars Wayne ...

Power 100: Next Generation 2006

in the cosmetics sector with Max Factor Masterpiece mascara, which shifts a unit every 2.5 seconds in Boots. She ... to the sector after spells in food and cosmetics. She started out at United Distillers Vintners, where she ...

ASA upholds complaint against Tesco home insurance ad

stated that it always tried to buy British produce, but did not claim it always bought British. If you ...

Mark Ritson on branding: Sport brands get a $15 realitycheck

150 stores in 33 US states and plans to expand to 200 by the end of this year. - Stephon Marbury ...

Special Report: Asia - An Asian Private View

in its true state is an achievement in itself. Strong art direction, clean layout and vivid imagery. I ... Agency: JEH United Bangkok Creative director: Jureeporn Thaidumrong Writer: Jureeporn Thaidumrong Art ...

Marketers call for time to react to food ads code

Association's Food Advertising Unit. Christopher Hackford, senior legal manager at the Institute ...

Harris Interactive launches European service bureau

LONDON - Harris Interactive is to launch a new business unit dedicated to serving the needs

International Business Media: The power of content

The Sure/Rexona "Fans United" series comprised 13 factual documentaries, which were 30 minutes in length ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.