to remove filtersHonda Racing F1 takes top accolade at Green Awards
29 Oct 2007 | by Nikki Sandison
, director of communications at the United Nations Environment Programme and chair of the judging panel, said ...
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Shell exposed over recycling claims
07 Nov 2007 | by Alex Donohue
business customers, stated it used its waste CO2 to grow flowers and waste sulphur to make super ...
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
caused many marketers to use smaller mailings at a lower unit cost, skewing total spend figures ...
Redwood launches Mazda's global customer magazine
18 Sep 2007 | by Nikki Sandison
business unit, dedicated to producing branded content for the auto industry. ...
Volvo's snarling rodent escapes ban
12 Sep 2007 | by Nikki Sandison
? and Hate it? over the car in the bright and dark scenes respectively and a voiceover states The new Volvo ...
Powerboat P1 appoints O'Toole as commercial head
02 Aug 2007 | by Alex Donohue
he oversaw accounts for Manchester United, Fifa and AIG. Asif Rangoonwala, chairman of Powerboat P1 ...
Chrysler and Dodge to run July 4 test-drive promotion
28 Jun 2007 | by Alex Donohue
: [The campaign] unites all three brands, provides a relevant and appealing customer reward, showcases ...
The bluffer's guide to the brain
05 Jun 2007 | by Justin Gibbon
processing concerns the three states in which we absorb information and the varying effects these have ... is that most are in a low-involvement processing state. So while much of the powerful brand ...
Goodby beats four to win Hyundai creative account
18 Apr 2007 | by Staff
in improving its brand image and increasing sales in the United Sates. We believe that the superb strategic ...
Clients experiment with in-house ad agencies
17 Apr 2007 | by James Quilter
, whose chairman, Luciano Benetton, has stated that communication should not be commissioned from outside ... there are situations in which an in-house agency could work, however. He points to Benetton s long-running United ... s sponsorship of Chelsea FC. Benetton The retailer s often controversial United Colors of Benetton ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
