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The Work: New Campaigns - The World

23 Nov 2007

of the Californian dairy industry poke fun at the state's reputation for "New Age" lifestyles in new national ... and Agriculture to promote the state's dairy products. SATURN - WE LOVE TECHNOLOGY. WE HATE EXPENSIVE ...

Power 100: Next Generation 2007

20 Nov 2007 | by David Tiltman

came as then-secretary of state David Miliband set about turning it into a leading voice in the climate ...

The Work: New campaigns - The World

16 Nov 2007

-based unit within the Ogilvy stable. The South African actor and presenter Hlomla Dandala stars ... Wild, manager, community engagement and development unit, New South Wales Fire Brigade Brief: Advise ...

City Republic: Nike, US interest rates and C4's birthday

31 Oct 2007 | by Stephen Foster

for brands since by buying US boxing equipment firm Everlast for 90m and snapping up Newcastle United ...

News Analysis: Umbro looks forward to new dawn

31 Oct 2007

Premiership clubs, including Manchester United and Arsenal; while Umbro's domestic football deals ... by the new partner brands, wearing the Nike red of United and the Umbro white of England,' says Dixon. 'These ...

Mark Ritson on branding: The ice cream man cometh

10 Oct 2007

unit of PPR and the dream team left. Even more surprising news was to follow with the announcement ...

Greenwash brands risk reputation

09 Oct 2007 | by Gemma Charles

Friends of the Earth took umbrage at one of its ads, which stated that its waste CO2 was used to grow ...

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

caused many marketers to use smaller mailings at a lower unit cost, skewing total spend figures ...

Nike wins Campaign Digital gold

20 Sep 2007 | by James Hamilton

. The chairman of judges, the Poke London creative director, Simon Waterfall, said: The jury was united ...

Nike appoints AKQA for global football activity

19 Sep 2007 | by Gareth Jones

by England striker Wayne Rooney. The brand reacted strongly, stating that the player's injury 'had nothing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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