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California drafts in stars for ads

promoting the US state to British tourists....has run a TV campaign in the UK. The 30-second ad is part of a £2.4m investment by the state ... . Schwarzenegger has been urging travellers to visit the state in the wake of bushfires that hit Southern ...

Schwarzenegger to star in UK campaign

campaign promoting the US state to British tourists....run a TV campaign in the UK. The 30-second ad is part of a 2.4m investment by the state to attract ... . Schwarzenegger has been urging travellers to visit the state in the wake of bushfires that hit Southern ...

WAYN helps backpackers offset carbon footprint

Members are being offered the chance to help fund the replanting of 1bn native broad-leaved trees in the Great Rift Valley in Kenya, which is recognised by the United Nations Environment Programme s Plant for the Planet programme. WAYN will also donate another 5% of all member offsetting to a WAYN fund which ...

Asia: A rough guide to Asian business etiquette

-clean city-state has become a popular regional hub for Western agencies and clients. Westernised ... -respect, not a toothpick or something with which to brush biscuit crumbs from the meeting table." The city-state ...

BA seeks digital agency to back premium service

March. Currently only BA, Virgin Atlantic, United and American Airlines can fly from Heathrow to the US ...

BA seeks digital agency to back premium service

March. Currently only BA, Virgin Atlantic, United and American Airlines can fly from Heathrow to the US ...

British Airways: Eye of the storm?

, ending the exclusive rights granted to BA, Virgin Atlantic, United Airlines and American Airlines. Rivals ...

Greenwash brands risk reputation

Friends of the Earth took umbrage at one of its ads, which stated that its waste CO2 was used to grow ...

Is BA flying into the eye of the storm?

, ending the exclusive rights granted to BA, Virgin Atlantic, United Airlines and American Airlines. Rivals ...

Mark Ritson on branding: No miniskirts? But hotpants were OK ..

American, Southwest flies to 64 destinations across 32 states in the US, operating more than 32,000 flights ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.