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Biggest brands: Top 50 grocery brands by sales 2008

an unparalleled picture of brand performance and British consumers' shopping habits. Although the state ...

Sponsorship agency leagues

factor affecting the industry was the state of the economy, as the impact of the credit crisis deepens ...

Combine TV and online to boost brand perception say trade bodies

. In terms of their precise media usage, 64% of the sample stated that they sometimes watch TV while using the internet, whilst 48% stated that they did this most days. Key findings from the study include ...

Supermarkets come top for green values says new poll

reveals a preoccupation with the state of the economy with almost two thirds of the public (65 ...

Does advertising affect children?

world as well as the negatives. Ed Balls, the DCSF secretary of state, said: "I want to know ...

Survey highlights Digital TV Switchover confusion

In January 2008, online radio show FrequencyCast ran a poll among its listeners and site visitors to see how well the Government s Digital Switchover message is getting through. Within three weeks, over 600 responses had been received. Over 60% stated that their homes are ready for the 2012 switch ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.