to remove filtersUS court lets smokers sue over 'light' cigarettes
16 Dec 2008 | by Staff
in fact violated the state deceptive practices statute, but neither the labelling act nor the FTC ...
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Sainsbury's five-a-day TV ad axed
17 Dec 2008 | by Hadassah Nymark
Two people, including a dietician, who viewed the ad, questioned whether it was inaccurate for including baking potatoes in the five-a-day objective. A voiceover stating "get on your way to five-a-day" coincided with a bubble containing baking potatoes. This led the Advertising Standards Authority ...
ASA study finds food ads comply with childhood obesity code
11 Dec 2008 | by Miranda Fitzgerald
that breached the code most, with 3% of online ads failing to comply with it. The report states that the medium ...
Campaigns: Public sector - WRAP tells public to end food waste
05 Dec 2008 | by Alex Black
react. Would it just be seen as another example of a 'nanny state' dictating to the public ...
The Work: New Campaigns - UK
05 Dec 2008
stating that LG TVs posses "advanced technology, beautifully hidden". FRANK - FRANK CREDITS Project ...
Government to restrict cheap alcohol sales
03 Dec 2008 | by Gemma Charles
; - requiring that consumers are able to see unit content of all alcohol when they buy it; and - requiring bars ...
Sailor Jerry to get its first retained digital agency
03 Dec 2008 | by Matt Williams
artist Norman Sailor Jerry' Collins. After gaining popularity in the States, First Drinks acquired ...
Moodier Britain survey: consumer trust goes local in recession
25 Nov 2008 | by Jeremy Lee
in March (Marketing, 25 June), have little trust in banks, with a quarter stating they have no trust ... -and-butter issues. The research shows that uncertainty has grown and, perhaps predictably, the state of the economy ...
Brand Health Check: Nestle Heaven
25 Nov 2008 | by Joe Thomas
' and positions itself as a premium product. Its website attempts to reflect this, stating that the Heaven factory ...
Can brand invention lead to a profit?
21 Nov 2008 | by Matt Williams
Last month, Bartle Bogle Hegarty made a statement of future intent by launching two products through its brand invention unit, Zag. Pick Me, a range of ready meals, is being stocked in almost 1,000 Tesco stores, while Ila, a rape alarm, hit shelves at Marks Spencer. In the UK at least ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
