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Kellogg awards European media account to Carat

the coming months to accommodate smooth transitions. Markets included are the United Kingdom, Republic ...

Carling extends sponsorship of League Cup until 2012

in the New Year. The other semi-final will be contested by Manchester United and Derby County. ...

Sainsbury's five-a-day TV ad axed

Two people, including a dietician, who viewed the ad, questioned whether it was inaccurate for including baking potatoes in the five-a-day objective. A voiceover stating "get on your way to five-a-day" coincided with a bubble containing baking potatoes. This led the Advertising Standards Authority ...

ASA study finds food ads comply with childhood obesity code

that breached the code most, with 3% of online ads failing to comply with it. The report states that the medium ...

Government's 'alcohol code' puts onus on supermarkets and licensees

,' it states. 'The international evidence suggests that the effects of advertising may be cumulative over time ...

The Work: New Campaigns - UK

stating that LG TVs posses "advanced technology, beautifully hidden". FRANK - FRANK CREDITS Project ...

Government to restrict cheap alcohol sales

; - requiring that consumers are able to see unit content of all alcohol when they buy it; and - requiring bars ...

Brand Health Check: Nestle Heaven

' and positions itself as a premium product. Its website attempts to reflect this, stating that the Heaven factory ...

Can brand invention lead to a profit?

Last month, Bartle Bogle Hegarty made a statement of future intent by launching two products through its brand invention unit, Zag. Pick Me, a range of ready meals, is being stocked in almost 1,000 Tesco stores, while Ila, a rape alarm, hit shelves at Marks Spencer. In the UK at least ...

ASA raps T-Mobile "more minutes for £30" ad

to 1100 voice minutes for 27. The ASA ruling said: "We noted the TV ads did not state "Guaranteed". We ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.