to remove filtersHouse of Fraser ad banned for most generous reward card claim
03 Dec 2008 | by Nikki Sandison
text stating: "The most generous rewards programme offered by any UK department store group. "We give ...
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Government's 'alcohol code' puts onus on supermarkets and licensees
09 Dec 2008 | by Gemma Charles
,' it states. 'The international evidence suggests that the effects of advertising may be cumulative over time ...
The Work: Private view
28 Nov 2008
: Chris Jefferys Director: Dan Douglass Production company: Unit Exposure: National TV 3. FREEVIEW ...
Can brand invention lead to a profit?
21 Nov 2008 | by Matt Williams
Last month, Bartle Bogle Hegarty made a statement of future intent by launching two products through its brand invention unit, Zag. Pick Me, a range of ready meals, is being stocked in almost 1,000 Tesco stores, while Ila, a rape alarm, hit shelves at Marks Spencer. In the UK at least ...
The Work: New Campaigns - UK
14 Nov 2008
: Unit Director: Dan Douglass Exposure: National TV, radio, press, online THE LOWDOWN World ...
Sainsbury's x-rated green handout leads to red faces
13 Nov 2008 | by Nikki Sandison
apologised for the mistake stating that the book had an environmental theme, which it thought would ...
Raymond Snoddy on Marks & Spencer's marketing cuts
11 Nov 2008
trying to tell Manchester United boss Sir Alex Ferguson that he doesn't have the faintest idea how...You have to think carefully before launching an attack on a British business icon. It feels like trying to tell Manchester United boss Sir Alex Ferguson that he doesn't have the faintest idea how to manage a football team. In tough times, however, somebody has to step up and take responsibility. I ...
Music: The brand band love-in
07 Nov 2008
Brand/music partnerships have truly come of age in 2008, with a raft of increasingly innovative deals between brands and musicians appearing on what seems like a daily basis. With the music business in a state of massive change - record stores closing, rampant file-sharing and traditional revenues ...
City Republic: Obama, banks and M&S's ad budget
05 Nov 2008 | by Stephen Foster
offers a fresh start in the United States and, to an extent, that will restore confidence as the markets ... . France and Germany both rose strongly yesterday, despite BMW saying that it might seek state aid for its ... Lord Mandelson who has already stated that that he expects any such cuts to be passed on, although he ...
Gary Glitter to receive £100,000 in royalties for HP ad
29 Oct 2008 | by Jacquie Bowser
HP's ad, which is airing across the States, uses Glitter's 1973 hit 'Do You Wanna Touch Me'. The song featured in the ad is actually a cover version performed by US singer Joan Jett in 1982. However, because the song was originally written by Glitter he collects all the royalties. Glitter, whose real ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
