Search results for United States

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Focus On...The United Arab Emirates

It has been a rollercoaster year for the United Arab Emirates' PR industry, punctuated by the fall from grace of the federation's largest city, Dubai.

United Biscuits reduces fat content

United Biscuits has reduced the saturated fat content of three of its McVitie's biscuit brands for the second time. From this month, the levels in McVitie's Digestives, HobNobs and Rich Tea will be cut by a further 50%. The change follows similar reductions 12 months ago and a further £5m investment...

Mark Ritson on Branding: Renaming Newcastle United's St James' Park stadium destroys brand equity

The renaming of Newcastle United's stadium could do untold harm to the club's brand and heritage

'Obama factor' gives United States top country brand status

The 'Obama factor' has allowed the United States to emerge as the top country brand for the very first time.

International Olympic Committee 'olympic spirit' by Cole & Weber United

A series of Olympic-themed images in stop-motion animation forms the basis for this latest work for the International Olympic Committee by Cole & Weber United.

Chelsea to follow Newcastle United in selling stadium naming rights

LONDON - First there was Scarborough's McCain Stadium, then came Arsenal's The Emirates and Newcastle United's Sportsdirect.com@St James' Park, now Chelsea look set to sell the naming rights for their 132-year-old ground Stamford Bridge.

Hotline: Joshua rebrands as G2 United Kingdom

Joshua has rebranded as G2 United Kingdom and restructured the business, creating a planning community of strategists from all channels and moving G2 Data Dynamics into its building.

Newcastle United unveils new stadium name

LONDON - Newcastle United FC has announced that its stadium will now be known as the Sportsdirect.com @ St James' Park.

Newcastle United FC searches for St James' naming-rights partner

LONDON - Newcastle United is looking for a stadium naming-rights partner for its home ground, St James' Park.

United Biscuits prints low prices on packs to target recession-hit consumers

LONDON - United Biscuits has launched a 'value' range of 35p price-marked snacks.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.