to remove filtersReinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool
08 Dec 2009 | by Alan Mitchell
after their interests, supermarkets did much better than the rest. So what's going on? A state ...
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Tiger Woods dropped by Accenture following off-course revelations
14 Dec 2009 | by James Quilter
its six-year deal with Woods, Accenture openly blamed his current travails for its decision, stating ...
Loaded gets celebrity columnist refresh amid sales slump
02 Dec 2009 | by James Quilter
the publisher stated: "And while the magazine is stuffed full of new content, the heart and soul of the brand ...
Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels
01 Dec 2009 | by Mark Ritson
brands, things came to a head with the launch of Puffin by Asda. United Biscuits sued Asda for copying ...
ASA brands Shane Warne hair loss ad a wrong 'un
25 Nov 2009 | by Jacquie Bowser
Studio". Additional text states that Warne uses the "Advanced Hair and Scalp Fitness Program". A ...
Xbox 360 is poised to be the main console this Christmas
24 Nov 2009 | by James Quilter
older than the three-year old PS3. In August and September the two were evenly placed in terms of units ... rate, the Xbox will outsell the PS3 by three units to one." There are two possible reasons behind ...
Delisting frenzy: brand owners and retailers drastically cut number of variants and pack sizes
17 Nov 2009 | by David Benady
and variants. 'We have seen an overlap of stock keeping units (SKUs) and products that don't offer anything new ...
Chief marketing officers find it lonely in the board room
17 Nov 2009 | by Nicola Clark
-led approach is becoming more urgent for the higher education sector as state funding continues to fall ...
And in the real world... GM, Sainsbury's, Domino's and more
17 Nov 2009 | by Kate Nettleton
Sainsbury's is disputing a report in yesterday's Times that the supermarket was loosing customers to its rivals. The supermarket is contesting the figures, based on "switching data", stating that its "till roll" data indicates that it has actually grown its market share from 15.7 to 15.9 per cent ...
Asda hits back after downgrade of green credentials
09 Nov 2009 | by James Quilter
as inaccurate and misleading stating it had cut carbon emissions to its stores by 20% since 2005 and had reduced ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
