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Brand Health Check: Bridgestone

's brand awareness and providing its strategic business units around the globe'. If this is the case ...

And in the real world... GM, Sainsbury's, Domino's and more

Sainsbury's is disputing a report in yesterday's Times that the supermarket was loosing customers to its rivals. The supermarket is contesting the figures, based on "switching data", stating that its "till roll" data indicates that it has actually grown its market share from 15.7 to 15.9 per cent ...

The Marketing Profile: Phil York of Renault

for the brand is to his credit, but a strong degree of realism about the changing state of the car market ...

Vizeum hires Sally Weavers to top role

Jump Team strategy unit....as it seeks to broaden the unit. ...

Sponsorship Agency League Table 2009

of Manchester United and Liverpool FC, respectively, providing two prime examples. However, even before ...

Watchdog bans 'sexist' car ad

LONDON - A poster for UlsterTrader.com, featuring a woman's cleavage and text stating "Nice

ASA slams the brakes on Euro RSCG Peugeot ad

The ad, by Euro RSCG, stated that the couple in the ad had recorded a usage of 126mpg in the Peugeot 308 without needing to stop for fuel. A footnote further stated it to be a world record. The complainants did not believe the average consumer would be able to achieve 126mpg in the car. Peugeot said ...

Regulator clears Audi radio ads

". It therefore considered that listeners would understand the exact stated fuel consumption figures could ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

% of respondents stating they either disliked or hated it. Supermarkets were generally viewed positively ...

Market Research League Table 2009

optimistic, however. According to research consultancy RSM's annual State of the Industry' report, published ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.