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Watchdog bans Matalan property e-mail ad

The e-mail stated: "Your home in the sun for just 22.49 a month less than your holiday! And own your property abroad for less than your holiday." A recipient challenged the claim for being ... of the CAP Code, it would make the necessary amendments in future advertising. The ad stated that property ...

And in the real world... GM, Sainsbury's, Domino's and more

Sainsbury's is disputing a report in yesterday's Times that the supermarket was loosing customers to its rivals. The supermarket is contesting the figures, based on "switching data", stating that its "till roll" data indicates that it has actually grown its market share from 15.7 to 15.9 per cent ...

M&S invites online support for climate change call

Miliband, secretary of the state for energy and the environment, is also supporting the campaign ...

Marks & Spencer shares five lessons from its sustainability journey

a more sustainable future,' they state. Businesses will have to adapt to this challenge, requiring ...

Next bucks high-street trend

Brand Next Clothing Brand owner Next Media agency Mediaedge:cia Creative agency In-house Next has been at the forefront of high-street fashion for many years and is perceived as one of the strongest brands in its sector. However, with the high street in a delicate state since the onslaught of a ...

Sponsorship Agency League Table 2009

of Manchester United and Liverpool FC, respectively, providing two prime examples. However, even before ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

% of respondents stating they either disliked or hated it. Supermarkets were generally viewed positively ...

Market Research League Table 2009

optimistic, however. According to research consultancy RSM's annual State of the Industry' report, published ...

Chelsea FC launch trainer with NBA superstar Kevin Garnett

the back. The shoe launches on 29 August in the States and incorporates the Chelsea FC lion and club ...

Brand Health Check: Abercrombie & Fitch

American style consistent with the company's brand', and states that staff should look great while ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.