to remove filtersMorrisons launches £4 festive meal-deal for four
10 Dec 2009 | by Joe Thomas
research which stated that 72% would not be cutting Christmas budget this year, while 28% are actually ...
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Google Earth and Facebook bring Guinness to life online
18 Dec 2009 | by Staff
'Guinness World' was conceived by AMV BBDO, the agency behind the brand's 'Bring it to life' TV ad, and produced by digital production company Unit 9. Users must have Google Earth, or install a plug-in. They can then begin to piece together their own planet using terrain from real-life locations ...
KFC 'daily chicken' ad escapes ban
09 Dec 2009 | by Hadassah Nymark
daily and therefore felt the on-screen text, stating: "Minimum 3 deliveries a week", was contradictory ... , not to the frequency of deliveries. It did not feel the on-screen text contradicted anything that was stated in the ad. Clearcast said the text appeared at the same time as the voiceover stated: "Fresh, on ...
ASA clears Smirnoff ad of implying mood enhancement
09 Dec 2009 | by Hadassah Nymark
The ad, created by JWT London, featured a group of musicians preparing for a gig in a disused underground tunnel and the cello player creating a makeshift bar to serve Smirnoff Vodka. The voice-over stated: "It was extraordinary. I ll never forget being there". Two viewers complained the ad ...
The Marketing Profile: Nigel Parrott of Daniels Group
08 Dec 2009 | by Amy Golding
, it became obvious that the majority of its customers were in the colder states of New England ...
Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool
08 Dec 2009 | by Alan Mitchell
after their interests, supermarkets did much better than the rest. So what's going on? A state ...
Fentimans has a dig at Coca-Cola
03 Dec 2009 | by Joe Thomas
Thing' strap line by stating that Curiosity Cola is The Reet Thing', which reflects the company ...
Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels
01 Dec 2009 | by Mark Ritson
brands, things came to a head with the launch of Puffin by Asda. United Biscuits sued Asda for copying ...
Drinkaware launches nationwide alcohol survey
01 Dec 2009 | by James Quilter
is claiming it will be the largest survey of its kind. Online activity includes alcohol unit calculators ... to increase levels of awareness of units and unit guidelines to make sure that people can make the most ...
Supermarkets set for boom in non-food sales
25 Nov 2009 | by Joe Thomas
Grocery Retail Outlook 2009 - Repositioning for growth , states that grocery market is currently worth ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
