to remove filtersReinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool
08 Dec 2009 | by Alan Mitchell
after their interests, supermarkets did much better than the rest. So what's going on? A state ...
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Morrisons launches £4 festive meal-deal for four
10 Dec 2009 | by Joe Thomas
research which stated that 72% would not be cutting Christmas budget this year, while 28% are actually ...
Brands seek to outline green creds ahead of Copenhagen Summit
03 Dec 2009 | by James Quilter
's United Nations Climate change summit in Copenhagen....pushing for a strong deal in Copenhagen. Specifically it will state the importance of exiting ...
Mark Kleinman on marketing and the City: Marc Bolland leaves the Morrisons' brand in good shape
01 Dec 2009 | by Mark Kleinman
, especially watching Leeds United play and the atmosphere of his local pub. 'The good thing about Northerners ...
Restaurants and retailers refresh their brands by revamping their stores
01 Dec 2009 | by Amy Golding
'heritage' outlet on Conduit Street in London, the coffee shop chain stated that it intends to use ...
Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels
01 Dec 2009 | by Mark Ritson
brands, things came to a head with the launch of Puffin by Asda. United Biscuits sued Asda for copying ...
And in the real world... Cadbury, Dubai, Online spending and more
30 Nov 2009 | by Kate Nettleton
Financial institutions owed money by Dubai World, the ailing holding company of the Dubai Government, were handed a lifeline by The United Arab Emirates' central bank. The Abu-Dhabi-based bank is offering a special liquidity scheme to banks that are owed debts by Dubai World in a bid to increase market ...
Supermarkets set for boom in non-food sales
25 Nov 2009 | by Joe Thomas
Grocery Retail Outlook 2009 - Repositioning for growth , states that grocery market is currently worth ...
Watchdog bans Matalan property e-mail ad
18 Nov 2009 | by Hadassah Nymark
The e-mail stated: "Your home in the sun for just 22.49 a month less than your holiday! And own your property abroad for less than your holiday." A recipient challenged the claim for being ... of the CAP Code, it would make the necessary amendments in future advertising. The ad stated that property ...
Delisting frenzy: brand owners and retailers drastically cut number of variants and pack sizes
17 Nov 2009 | by David Benady
and variants. 'We have seen an overlap of stock keeping units (SKUs) and products that don't offer anything new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
