In the year when we mark the 200th anniversary of Charles Darwin's birth, phrases used by the great scientist, such as 'natural selection', have never been more apt as a description of the state of the direct marketing (DM) and sales promotion (SP) industry. There is a land-grab for digital business ...
" following the momentous day Barack Obama became president of the United States, when its front page ... of Leeds United, that this is too good an opportunity to miss. And that "something" (apart from money ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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