Appeal to MP David Lammy over Newspaper Licensing Agency row
30 Sep 2009 | by Gemma O'Reilly
Media Intelligence, NewsNow and Updatum, stating that the NLA had no legal basis for demanding ...
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Coca-Cola to end Football League sponsorship
30 Sep 2009 | by Ed Kemp
Wayne Rooney through its Coke Zero brand. The Manchester United and England footballer has starred ...
BSkyB warned over scheduling of Nicorette ad
30 Sep 2009 | by Hadassah Nymark
a playful and funny tone so as not to distress younger viewers. J J further stated that it had ...
Radio industry creates digital switchover body
29 Sep 2009 | by Fiona Ramsay
in the government's Digital Britain report, the radio industry has united to form a consumer-facing brand.
Armstrong faces tough challenge to revitalise AOL
29 Sep 2009 | by Steve Barrett
and management unit. It needs a clear strategy and heightened focus on customer service to make it easy to do ...
Brand Health Check: Royal Mail
29 Sep 2009 | by Gemma Charles
is at an interesting stage in its development. Now that 350 years of monopoly and state ownership have almost come ...
Brands and their footprints: carbon-labelling schemes begin to enter the mainstream
29 Sep 2009 | by Gemma Charles
'. The Marketing Society Mayday Alliance, which has the stated aim of creating 'a common language to communicate ...
PHD's Mark Heap embraces Chinese culture
29 Sep 2009 | by Mark Heap
, provincial TV network and social and cultural differences. Almost all media are state-owned and do ...
NI sets up new strategy unit to develop digital products
29 Sep 2009 | by John Reynolds
LONDON - News International is setting up a new strategy and product development unit and has...The unit will be headed by Dominic Young, director of strategy and project development, who will report to Katie Vanneck, managing director of customer direct at News International. Vanneck reports ... International confirmed the formation of the unit, but declined to comment further. Last month, Media Week ...
Sky to unveil AdSmart on Sky Player in new year
29 Sep 2009 | by Tristan O'Carroll
with customers' stated preferences and customers will have the opportunity to choose not to participate in Sky ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
