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Miniclip to move ad sales to SunChaser

21 Dec 2010 | by Daniel Farey-Jones

in the summer with a stated aim of representing no more than five publishers at a time. Pieter Kooyman ...

News Corp/BSkyB deal is likely to be passed, says Martin Sorrell

20 Dec 2010 | by Arif Durrani and Daniel Farey-Jones

predictable it will pass the review. Pay for content, industry consolidation and state subsidy are the three ...

Arena Media launches social media unit

17 Dec 2010 | by Katherine Levy

Havas-owned Arena Media has launched a new social media unit called 247 Social to provide a full

The Big Digital Debate: How to create value from digital

02 Dec 2010 | by Noelle McElhatton

? SH: It s a tough question for a client. In the States, clients are structuring their internal ... , Facebook. In 2007, Haines joined Facebook UK s first commercial unit. He is responsible for strategic ...

Spotify in the red as 2009 losses dwarf ad revenue

22 Nov 2010 | by Daniel Farey-Jones

states that Spotify Technology is currently negotiating further funding to support its growth plans ...

Europe floats warning labels on behaviourally targeted ads

10 Nov 2010 | by Mark Banham

. The report stated that, while the Unfair Commercial Practices Directive (UCPD) of 2005 did provide ... of this practice". It also called on member states "to ensure that different levels of data collection are kept ... and member states to ensure that the UCPD, which does not yet cover the development of so-called "hidden ...

Reader's Digest targets circulation growth with sampling initiative

08 Nov 2010 | by Mark Banham

reaches as many of our target audience as possible." He added: "No other media owner has stated ...

PM calls for review of copyright law to develop hi-tech London

05 Nov 2010 | by Ed Owen

by EU law and the UK has little room to manoeuvre on them. It is also unlikely that the current state ...

Kelly u-turns on Perform role to stay at Trinity Mirror digital

04 Nov 2010 | by Mark Banham

Kelly, who was due to leave his job as digital content director, will now take on the role of publisher of a new digital unit at Trinity Mirror and will report to a new national digital managing director that the company is currently in the process of recruiting. A spokesman for Trinity Mirror said ...

American Express signs deals with Guardian, LoveFilm and Spotify

25 Oct 2010 | by Ben Bold

Using technology from InSkin Media, the platform eschews the conventional digital advertising technique of luring users away from a website when they click on an ad. Instead content is posted on "interactive ad units" on targeted sites with the aim that the content fits seamlessly into the user s browsing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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